In today's hyper-connected digital economy, brand value goes well beyond logos, slogans, and ads. A brand's ultimate worth is determined by the trust and reputation it fosters with its customers. However, in an era where counterfeiting, product duplication, and internet frauds are common, protecting brand identification is more important than ever. This is where brand authentication comes in as a strong shield to safeguard both businesses and consumers. The Increasing Threat of Counterfeit According to the OECD, counterfeit and pirated items account for more than 3.3% of global trade, totalling hundreds of billions of dollars per year. Luxury products, pharmaceuticals, technology, and fashion brands are the most heavily targeted industries. Counterfeit products provide a variety of concerns to consumers, including poor quality and health hazards. These counterfeit products harm firms' reputations, reduce income, and undermine consumer trust. What is Brand...